Course overview

The Brand: Communication

Within The Brand, Recruiters will understand the importance of building an internal recruiting brand and not relying on the traditional definition of the term “brand.” Recruiters will develop a strategy throughout the recruiting cycle that aids in the development of a positive recruiting brand with both Hiring Managers and candidates. Recruiters will learn and apply six key principals that they must follow to develop an internal recruitment brand as the subject expert.
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Key Objectives

  • Understand the employment brand promise: How the company and Recruiter promise to treat each candidate
  • Understand the employment value proposition
  • Understand why there is often a mismatch between Recruiters and Hiring Managers
  • Understand the necessary steps to building strong relationships with Hiring Managers
  • Develop and implement key communication strategies proven to increase your credibility with each Hiring Manager