Within The Brand, Recruiters will understand the importance of building an internal recruiting brand and not relying on the traditional definition of the term “brand.” Recruiters will develop a strategy throughout the recruiting cycle that aids in the development of a positive recruiting brand with both Hiring Managers and candidates. Recruiters will learn and apply six key principals that they must follow to develop an internal recruitment brand as the subject expert.
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Understand the employment brand promise: How the company and Recruiter promise to treat each candidate
Understand the employment value proposition
Understand why there is often a mismatch between Recruiters and Hiring Managers
Understand the necessary steps to building strong relationships with Hiring Managers
Develop and implement key communication strategies proven to increase your credibility with each Hiring Manager
With more than two decades of experience in the recruitment industry, Steve Lowisz is an internationally regarded trainer and speaker on all things pertaining to talent. Steve formed the Recruitment Education Institute to continue his passion of educating and preparing recruitment professionals and hiring executives with the tools and techniques required to create effective recruitment functions and processes. His unique and sometimes unconventional delivery style is engaging, challenging and thought-provoking for recruiters new to the industry all the way up to the seasoned CEO seeking the best talent.